Tennis icon Agassi & adidas joins hand to contribute for AACF
26 Aug '05
3 min read
The mi adidas program includes product experts, a complete range of shoes in different sizes and widths for try-on, and equipment to analyze each foot. First, the feet are measured to determine the best length and width options. Next, adidas uses its Footscan system, which determines pressure distribution of each foot, along with athlete preferences, to determine the performance characteristics of the shoe.
Once the proper fit and function have been determined, the customer can create a uniquely designed pair of shoes by selecting the colors and even stitching a personalized monogram onto the shoe. The finished shoe is delivered to the retail partner approximately three weeks later.
Launched globally in 2000 with soccer shoes, running shoes were added to mi adidas in 2001, followed by tennis shoes in 2002. mi adidas customized footwear technology is currently only available in the US at the New York adidas Sport Performance store.This will be Andre's 20th year in the US Open. Agassi joined the adidas family July 25th, 2005 and has since won the Mercedes-Benz Cup in LA.
Adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. adidas America is a subsidiary of adidas-Salomon AG, a corporation that also includes the sports brands Salomon, Taylor Made, Bonfire and Mavic.
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