"We're focusing on the changing marketplace, looking at emerging opportunities, and offering solutions to meet the needs of consumer," continued Ms. Michalaros.
"Together, the RAFAELLA team and G&G recognized a white space in the market that aligns with our core legacy of making the perfect fitting pant. We want to create style that works by combining beautiful design with innovative fabrics and ergonomic fits - modern classics designed to perform for the way women live."
RAFAELLA's collections will be divided into four segments that will allow the team to focus on the needs of today's active woman and offer solutions to meet her needs. Each segment will have a distinct look and feel but together they complete a woman's wardrobe.
The four segments include:
- RAFAELLA - re-defined work-wear
- R2 - sport and travel; a new concept mixing modern sportswear with active features for everyday performance
- WKND - casual relaxed clothing with a focus on timeless style
- ellajeans - power dressing for the modern entrepreneur; a tailor's approach to denim
RAFAELLA is currently previewing the new brand and marketing initiatives in a "concept lab" in their New York showroom coinciding with a soft media launch. The official launch of Form + Function will happen for Fall 2008.
Rafaella Apparel Group Inc
marketing@alchempro.com
