“Jumpstart is all about helping our nation's neediest pre-school children through one-to-one learning relationships with caring young adults, and the AE Better World program is a visionary match with that concept,” said Jumpstart President James Cleveland.
“When a single American Eagle customer buys one of these colorful scarves, he or she is making it possible for an individual Jumpstart volunteer to spend significant time every week for an entire year engaging a single child in reading and other literacy and language activities. This is an innovative way for our partners at American Eagle and their customers to make a real impact in these children's future.”
“The Student Conservation Association applauds American Eagle for its innovative leadership in launching AE Better World and we are proud to be an inaugural partner in this program,” said SCA President Dale Penny. “By raising funds and awareness for critically important issues, AE is in fact making ours a 'better world' and this campaign will both enlighten and engage AE customers.”
“Big Brothers Big Sisters is proud to take its partnership with American Eagle to the next level with AE Better World,” said Judy Vredenburgh, President and Chief Executive Officer. “Creating special AE items and involving customers is extremely powerful. Big Brothers Big Sisters of America and the other organizations will benefit from the funds raised, of course, but the awareness created from being in AEstores and on ae.com is even more valuable over the long-term.”
The next AE Better World product will be available this spring, and will benefit Declare Yourself, a national, nonpartisan campaign to empower and encourage every eligible 18-year-old in America to register and vote in the 2008 presidential primaries and 2008 presidential election.
American Eagle Outfitters Inc
marketing@alchempro.com
