The trade barriers in the US and Europe market could not stem the development of innerwear industry of Shenzhen. According to one of the experts of Shenzhen Textile Association, brand designing, creativity and proper promotion in both domestic and international markets helped the Shenzhen underwear industry keep 20 percent growth rate on a yearly basis.
Innerwear brands of Shenzhen have seen faster market growth in 2007. One of them is Embry Form, which used a proper approach for development realizing the great potential in the lingerie market. After years of meticulous planning the Group evolved as a large scale enterprise in this sector.
With the business development strategy to expand into China and other parts of the world after securing the Hong Kong market, Embry Group has established the production facilities in strategically located provinces like Shenzhen, Changzhou and Zhangqiu in China. The company also has 1000 counters, exclusive shops in more than 40 cities like Hong Kong and Macau.
Shenzhen is also scouting other important corporations for setting up their factories.
Fibre2fashion News Desk - China
marketing@alchempro.com
