Wilhelm Kerl, currently the Director of Operations at Atomic, is appointed as Vice President of Operations for Amer Sports Winter Sports Equipment, reporting to Michael Schineis, the President of Amer Sports Winter Sports Equipment.
Overlaps in R&D, sales, and administrative functions will be minimized. Annecy, France will become the group's competence center for ski boots, cross-country boots and bindings, outdoor apparel, footwear and cycling. Altenmarkt, Austria will become the competence center for gliding products.
The strategic targets for the Winter Sports Equipment business are: • to create the most efficient and flexible industrial network in the industry, enabling cost leadership • to bring innovative products to market and offer continuously better consumer solutions for winter sports enthusiasts at every level • to invest in and enforce the position of the two strongest brands in the industry through Salomon's and Atomic's unique characteristics and market positioning
Labor negotiations with employees have been started. Amer Sports will work in close collaboration with workers' representatives. All final decisions are subject to applicable local employee information and consultation processes and other regulatory requirements.
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