Under Armour to supply technical kit to Hannover 96
16 Feb '08
2 min read
Under Armour is already a baselayer outfitter in German professional soccer, handball and ice hockey with existing relationships that include 1860 Munich, the German Icehockey League, Adler Mannheim, TBV Lemgo and TV GroBwallstadt.
"This deal was worked on for several months and is budgeted within Under Armour's 12-13% annual global marketing spend," said Wayne Marino, Under Armour's Executive Vice President/Chief Financial Officer. "We see it as another authentic anchor point in the Brand's growth in Europe."
The brand markets its innovative, functional sports apparel to top athletes as well as to amateur sports enthusiasts. With its first professional soccer kit, the US market leader is taking its high-level performance gear to the next level - the outer layer - and intends to create the world's finest performance soccer kit. Under Armour's performance apparel is available throughout Germany in over 200 of the finest sporting good locations.
marketing@alchempro.com
