"Changing Consumer Needs and the Future of the Fashion Business" Rapid international apparel trade liberalization has led to a complete decoupling of apparel manufacturing and marketing.
Manufacturing companies in developed countries have been transformed to marketers and retailers. Large retailers have created hugely successful apparel brands with limited or no manufacturing operations. Manufacturers in Asia are increasingly looking at their national, more profitable, markets.
The linear relationship between design, quality and price has been completely lost as consumers are faced with a vast array of choice when it comes to buying clothes.
The internet, blogs and the phenomenon of urban “tribes” are already causing fundamental changes in how consumers perceive fashion. Also, these consumers are increasingly aware of and sensitive to ethical manufacturing and environmental issues.
Apparel businesses have now some time to reflect on these developments as, after two years of turbulence, apparel manufacturing and international trade has reached calmer waters.
The 24th World Apparel Convention, to be held in Maastricht, Netherlands, from October 29-31, 2008 will provide insights and ideas on these issues faced by all companies whose core business is fashion or fashion-related.
International Apparel Federation
marketing@alchempro.com
