Trent to take franchise route for Westside stores expansion
23 May '08
2 min read
During the set up period, Westside will help the franchisees in the recruitment of staff, give marketing and promotion support to boost sales, replenishment of the stock, IT and merchandise support and project assistance for the store fit out.
Westside will also invest in training the franchisees and the store workforce to adhere to its brand philosophy and standards.
Westside started with the franchisee model in 2007 in Mysore on an experimental basis. Buoyed by the success of the model in Mysore, Westside decided to go all out with the franchise plan and spread across the country.
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