Gap Inc. Direct: Toby Lenk Gap Inc. Direct has grown from $595 million in sales in fiscal year 2005 to more than $1 billion in sales for fiscal year 2008, and continues to offer growth opportunities for the company. In 2009, Gap Inc. Direct successfully integrated acquired active wear brand Athleta into its online platform. In addition, the company added contemporary apparel to its online shoe and handbag shop, Piperlime. To more deeply engage with existing customers and allow potential customers to better understand clothing options and fits, Gap Inc. Direct recently added customer reviews across all of its brands' e-commerce sites. The division's top priorities for 2010 focus on international expansion by offering customers in Canada and the United Kingdom the ability to shop online.
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