Home breadcru News breadcru Company breadcru Benetton draws up big Indian plans

Benetton draws up big Indian plans

09 Nov '05
2 min read

"After having witnessed the gradual evolution of Indian craftsmanship through the years, the brand felt the time was ripe for outsource manufactured garments,” he added.

With a strong presence in Japan, Korea, Taiwan and South-East Asian countries like Thailand, 98 per cent of production was sourced from north India and expansion of sourcing to other Indian locations was on the agenda, stated Benetton.

Benetton lamented the inadequacy of coverage on India in global media as compared to China and opined that such emerging economies would drive growth in the future.

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