Clothing
Sales slowed further, to show the weakest growth since November. This partly reflected the comparison with a strong April 2009, but also consumer caution in the face of pre-election uncertainty and a tendency to focus on essentials and buy into promotions and sales events. Childrenswear, being seen as more essential, often outperformed adults' wear. The few warmer days gave an uplift to spring/summer ranges for some, with lightweight tops and knits selling well, but others found shoppers putting off purchases until summer arrives.
Footwear
It was another poor month, hit by consumer caution and unseasonably cold weather. Many people preferred to wait for better weather and more certainty about their incomes and jobs before buying. Promotions and discounts helped tempt some, but at the expense of margins. Sandals were often difficult, with even the few sunny days seeing only a modest boost. Casual shoes, especially ballerina pumps, and sports shoes were brighter spots for some.
Scottish Retail Consortium
marketing@alchempro.com
