Previously, Hanesbrands has used its concealer bra technology to successfully offer new lines in its Bali, Playtex, Hanes and Barely There brands. “Product innovation in bras works particularly well for Hanesbrands,” Waitz said. “We are able to take big consumer ideas and leverage them across multiple brands reaching multiple channels of trade.”
Hanesbrands Inc. is a leading marketer of everyday apparel essentials under some of the world's strongest apparel brands, including Hanes, Champion, Playtex, Bali, JMS/Just My Size, barely there and Wonderbra. The company sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casualwear and activewear produced in the company's low-cost global supply chain. Hanesbrands has approximately 45,000 employees in more than 25 countries and takes pride in its strong reputation for ethical business practices.
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