2010 FIFA World Cup already sales success for adidas
22 Jun '10
4 min read
adidas is Official Sponsor, Supplier and Licensee of the FIFA World Cup. adidas thus provides the Official Match Ball and supplies the equipment for all officials, referees, volunteers and ball kids. In the current World Cup, adidas equips more than 200 players as well as 12 teams: host nation South Africa, European Champions Spain, Germany, Argentina, Mexico, Paraguay, France, Japan, Nigeria, Slovakia, Denmark and Greece. In addition, adidas is Official Partner of the European Football Union UEFA and the Confederation of African Football CAF. adidas is also Official Supplier to Major League Soccer (USA) and the UEFA Champions League. Moreover, adidas is Official Supplier to prominent football clubs including AC Milan, Chelsea FC, FC Bayern München, Liverpool FC and Real Madrid. Additionally, stars such as Lionel Messi, Kaká, David Beckham, Michael Ballack, Lukas Podolski, Arjen Robben and David Villa represent their respective clubs wearing state-of-the-art adidas football equipment.
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