CCI (Cotton Council International) teamed with Wrangler to educate nearly 300 salespeople in Thailand during Wrangler & COTTON USA, PCA Sales Training Seminar on 17 – 19 August 2010 about the advantages of U.S. cotton, COTTON USA and techniques to increase sales at retail. COTTON USA Knowledge Cards distributed to salespeople, which provided a quick and easy-to-understand summary of COTTON USA, greatly impacted the salespeople's understanding of the main advantages.
Post-test scores on the seminar topics increased to 97 percent from 41 percent prior the event. One hundred percent of the participants agreed that they would join this type of seminar if held again in the future. Mr. Visit Poranapiti, Senior Vice President of the Central Marketing Group, said that one contributing factor for Wrangler to break their sales target within the first six months of 2010, even with the political turmoil, was that the salespeople looked forward to attending the sales training.
In 2009, Wrangler labeled 667,438 pieces with the COTTON USA Mark. To date, Wrangler sales growth is 15 percent and expected to hit 20 percent by the end of this year.
Cotton Council International
marketing@alchempro.com
