Looking back, the brand that brought the 'Honest Shirt' went on to sell a million shirts within the first two years of its launch. The 'Honestly Impressive' campaign that followed was greeted with interest. From just shirts and trousers, the brand had diversified to suits, a complete range of casual wear including denim and recently into party wear. The unforgettable association with the Chennai Super Kings had created exciting moments for the brand in its long journey.
Peter England has constantly evolved with the changing trends, outliving many challenges in its path. Today not only is it well-poised as a brand, but is also well-prepared with contemporary garments designed for the youth who are waiting for the beginning of good things.
marketing@alchempro.com
