The Fairtrade Foundation has teamed up with 14 designers including Julie Verhoeven, Marios Schwab, Holly Fulton and Hussein Chalayan for Puma for Fairtrade Collective to create a bespoke range of highly desirable, beautifully made scarves made from Fairtrade certified cotton for influential fashion e-tailer ASOS.
Fairtrade Collective taps into the next generation of style leaders and fashion followers with its trend-inspired designs. Using digital print techniques, each scarf bears the individual handwriting of the designer. A combination of established and a new generation of talent, the designers have created individually unique scarves that are on-trend and high fashion.
The scarves, available from ASOS during Fairtrade Fortnight (28 February – 13 March) and beyond, will be packaged in beautiful drawstring bags made from Fairtrade certified cotton using the same fabric and design as the scarf.
'It's vital to utilise cotton in a modern fashion through strong design,' says Holly Fulton 'Hopefully, projects such as this will encourage that; I certainly look at Fairtrade in a different light now.'
Fairtrade Fortnight is the Fairtrade Foundation's annual two-week campaign to build awareness of products and the challenges faced by farmers in the developing world.
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