Maidenform to incorporate Nano-Tex Neutralizer technology
17 Feb '11
1 min read
Maidenform Brands Inc, announced that it will be the exclusive distributor of intimate apparel products incorporating Nano-Tex, Inc.'s Neutralizer, a patent pending technology that wicks away moisture, dries quickly and neutralizes odors.
"As a company that is acutely focused on innovation and our consumers, we are pleased to provide women with heightened comfort and confidence by incorporating Nano-Tex's technology into our products," said Maurice Reznik, Chief Executive Officer of Maidenform Brands, Inc.
"Nano-Tex is delighted to be working with Maidenform to help their customers stay fresh and confident, no matter what the day brings," said Mark Brutten, SVP Marketing of Nano-Tex, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear.
Nano-Tex is a leading fabric innovation company providing nanotechnology-based textile enhancements to the apparel, home and commercial/residential interiors markets.
marketing@alchempro.com
