For Spring 2011, Ralph Lauren Childrenswear presents wardrobe favorites for a new season of school days, weekends and special occasions. For boys, sportswear is a youthful interpretation of Ralph Lauren's preppy, sporty sensibility, with button-down shirts and casual crewnecks in colorful stripes. Chinos and plaid shorts appear in rustic dusty shades and beautifully saturated colors. Ultrasoft tees, polos and hoodies feature bold logos and graphics. For girls, there's a wide array of fashionable dress silhouettes, from ruffled seersucker and rugby dresses to plaid and country floral dresses worn with hand-crocheted sweaters and distressed denim. Signature polos are reinvented with delicate ruching, lending a fresh, modern spirit to Ralph Lauren's timeless heritage.
The second RL Gangvirtual storybook is Polo Ralph Lauren's most recent technological initiative. The launch follows other innovative concepts such as RALPH LAUREN 4D, the RL Gang virtual storybook collection, Legends Clinics, Lauren by Ralph Lauren online fashion shows, the "user-designed" Rugby online runway show, the Make Your Own Rugby iPhone application, the Ralph Lauren Collection iPhone application, shoppable QR codes, the first interactive virtual store kiosk, 24-hour interactive store windows and new e-commerce sites for RalphLauren.com and Rugby.com.
Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 43 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Founded in 1998 by Julie Burns, Room to Grow is a non-profit organization dedicated to enriching the lives of babies born into poverty throughout the critical first three years of development. Room to Grow's innovative program provides parents raising babies in poverty with comprehensive parenting support and essential baby items throughout their children's first three years of life.
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