'Aden' a brand of Aarvee Denims and Exports Limited (ADEL), is all set to capture local markets in the next few months.
ADEL is going to promote this brand through establishment of retail outlets in Ahmedabad, Delhi and Mumbai.
'Aden' will include denim shirts, pants, jackets, skirts and other wears in the price range between Rs 500 and Rs 700, said Vinod Arora and Ashish Shah, Managing Directors, ADEL.
ADEL sells denim wears at very low prices because jeans is grabbing attention of all segments, commented Shah.
'Aden' will include denim plus non-denim wears. 'Bottom weights' will also be a part of 'Aden', said Arora.
Aarvee will continue manufacturing garments for international customers and about one percent of total production of fabric will be used for Aden, informed Arora.
marketing@alchempro.com
