NPM expands minority interest in Suitsupply

The Suistudio women's line has been expanded with stores in Milan, Shanghai, Frankfurt and New York. Furthermore, Suitsupply is capitalising on the casualisation trend by offering more clothes that can be worn with a suit or a jacket. Digital development remains a spearhead, with an increasing symbiosis between the physical stores and the webshop. An example is the digital fitting room, where customers decide online what items should be ready for them in a fitting room, NPM Capital said in a press release.

The second tranche of growth capital that NPM Capital has provided will be used for the further development of the omni-channel retail concept, the conversion and restyling of existing stores and the opening of new stores, with a focus on China. (RR)

ALCHEMPro News Desk – India