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Sequential to develop Jessica Simpson's footwear business

02 Dec '18
2 min read
Courtesy: Sequential Brands
Courtesy: Sequential Brands

Sequential Brands Group Inc has signed a long-term licensing partnership renewal with Camuto Group, a footwear and accessory designer and developer. Under the agreement, Camuto Group, which is owned by DSW Inc, will continue to develop Jessica Simpson’s popular footwear business currently sold at retail stores across US and online like Dillard’s, Macy’s etc.

“As we enter our 14th year of partnership, I am proud of the footwear business we have built together and feel blessed to carry on Vince’s legacy in our shoes and his spirit in our drive to keep dreaming bigger,” said Jessica Simpson in a press release of Sequential Brands.

“The Jessica Simpson collection remains a key brand within the portfolio and our long-term relationship with Jessica, and her commitment to growing the business, positions the footwear category for strong growth in the near term. In addition, Jessica’s close connection to her consumer continues to foster new opportunities as we look to an exciting future together,” said Simon Nankervis, chief commercial officer of DSW.

“We’re thrilled to renew our longtime partnership with Camuto Group and build on Jessica’s already successful footwear line. The renewed partnership speaks to the brand’s strength as well as consumers’ demand for her fabulous shoes,” said Karen Murray, CEO of Sequential Brands.

The Jessica Simpson Collection is a signature lifestyle concept inspired by and designed in collaboration with Jessica Simpson, the American entertainment, music and style icon. Available globally, the growing brand offers footwear, apparel, fragrance, fashion accessories, maternity apparel, girls’ clothing and accessories and a home line, reflecting all that is modern Americana: iconic, trend-right, free-spirited, comfortable and affordable.

Sequential Brands owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. (PC)

ALCHEMPro News Desk – India

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