While an overwhelming majority (83 per cent) of businesses survey reported being satisfied with their current primary delivery provider – most likely to be USPS, DHL, UPS and FedEx – the study found that many e-tailers are turning to marketplaces like Amazon and eBay to reach more consumers and increase revenue, increasing competition in an already crowded marketplace. In fact, the research found that 69 per cent of e-tailers reported earning 41 per cent of e-commerce revenue through an online marketplace.
The right delivery partners and easy website navigation with multiple shipping options are critical success factors for e-tailers as nearly two-thirds of digitally savvy consumers report basing a purchase decision on delivery options – often abandoning shopping carts before orders are submitted if the process is cumbersome, according to a research by...#
“Not only are marketplaces moving into the delivery space, but major retailers are now sidestepping delivery providers in favor of their own services,” Buhler said. “Digital is dramatically blurring the boundaries between e-tailers, marketplaces and delivery providers. Adapting to these new threats as well as new opportunities is not only urgent but critical to future growth of parcel organizations,” Buhler said.
The study indicates that to remain competitive within a rapidly changing global e-commerce market, delivery companies and postal organizations should focus on five areas such as happy customers, parcel returns, price intelligence, segmented features and cross-border easiness. (SH)
ALCHEMPro News Desk – India
marketing@alchempro.com
