Sweden's H&M launches new collection made using water-saving processes

The denim washes in the collection have been given a low-impact Environmental Impact Measurement (EIM) Score by Jeanologia, and feature water-saving dyeing technologies. Laser technology was used for the printed styles to substitute traditional chemical intensive printing processes. To further minimise water usage, H&M worked with suppliers who used recycling water systems during the washing stage, the company said in a media release.

The capsule collection also continues to be crafted from fabrics containing recycled material from industrial waste and collected garments, recycled threads, labels and pocketing, and partly recycled metal zippers and trims.

The collection is now available globally in H&M stores and online platform.

ALCHEMPro News Desk (KD)