Home breadcru News breadcru Announcement breadcru Sweden's H&M Move introduces softmove yoga leggings & wellness range

Sweden's H&M Move introduces softmove yoga leggings & wellness range

03 Jan '25
3 min read
Sweden's H&M Move introduces softmove yoga leggings and wellness range
Pic: H&M

Insights

  • H&M presents the Wellness Edit, merging H&M MOVE, Beauty, and HOME to encourage self-care.
  • Featuring Yoga leggings in SoftMove with LYCRA SPORTS fabric, it offers comfort, functionality, and natural tones.
  • The collection includes sports bras, jackets, K-beauty tools, plush towels, robes, candles, and home décor.
  • Perfect for yoga, pilates, and relaxation, it launched globally on January 2, 2025.
H&M MOVE, together with H&M Beauty and H&M HOME, presents the Wellness Edit created to capture all senses. The tools and products selected for this collection help you embrace daily moments of self-care, with H&M Move’s new Yoga leggings in SoftMove made with LYCRA SPORTS fabric as your go-to activewear. Crafted using SoftMove technology, they combine softness and functionality to offer unparalleled freedom, fitting you like a second skin. Available globally in selected stores and at hm.com from 2 January 2025.

As the new year unfolds, the H&M Wellness Edit invites you to invest in yourself by focusing on the small habits that build a lasting routine and lay the foundation for genuine wellbeing. Slow down. Light a scented candle. Take a deep breath and feel the calmness that surrounds you as you connect within.

We designed this collection with the vision of letting January’s light guide us. This crisp yet warm light marks the beginning of the year, showing us where we aspire to be and how we wish to invest in ourselves. We believe in starting gently, nurturing our inner strength, and building from within, so that as the year unfolds, we can glow with our full potential. Marie Fredros, Head of Design at H&M Move.

The H&M Wellness Edit enables everyday self-indulgence — wherever you are. At the heart of it all is the true hero: the new Yoga leggings in SoftMove designed for ultimate comfort and fit. These leggings truly feel like a soft embrace, adapting to your body’s every move.

The campaign features a full SoftMove look in natural tones of off-white, grounding neutrals, and buttery yellow, designed for low-intensity activities such as yoga and pilates, or meditation. New pieces include sports bras with a clean look and a deep triangle bra, designed to pair seamlessly with your Yoga leggings in SoftMove, flared bottoms, or biker shorts — which are all part of this drop. To complete the look, layer up with a padded jacket, crew sweaters, or a hoodie. And don’t forget to add the stylish wrist weights to elevate your practice.

Supporting the Wellness Edit, H&M Beauty and H&M HOME offer a curated range of self-care essentials designed to elevate your space and wellbeing. H&M Beauty enhances natural radiance with face tools like jade rollers and rose quartz gua sha, perfect for soothing massages when paired with face oils or serums. The latest K-beauty* products complete your wellness routine. H&M HOME brings luxury to everyday rituals with plush, embossed cotton towels, matching robes and bathmats that combine function with indulgence. From sleek wooden trays to beautifully scented diffusers and candles, each item is designed to help you feel your best and transform your surroundings into a haven for all your senses.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)

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