Home breadcru News breadcru Sustainability breadcru UK's ASOS aims to achieve Net Zero across full value chain by 2030

UK's ASOS aims to achieve Net Zero across full value chain by 2030

21 Sep '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

British fashion e-retailer ASOS has announced its Fashion with Integrity (FWI) 2030 programme, laying out a comprehensive plan to achieve a new set of stretching ESG goals by 2030. Under the plan, which includes a commitment to achieve Net Zero across the full value chain by 2030, ASOS will continue its journey towards becoming a sustainable global retailer.

Taking into account the most material issues for ASOS, the FWI 2030 programme is focused on minimising ASOS' impact on the planet, delivering positive benefits for people who work in fashion and meeting increasing demands from customers for greater choice in responsible fashion. From that focus, ASOS has set two overarching pillars, Planet and People, which are underpinned by four key goals – be net zero; be more circular; be transparent; and be diverse, the company said in a media release.

FWI has guided ASOS' approach to business since it was launched in 2010 and its achievements include building an industry-leading position in tackling modern slavery throughout our supply chain; co-founding Fast Forward auditing programme, designed to tackle issues in UK manufacturing; launching of the ASOS Design Circular Collection and training all commercial teams on circular design strategies; using over 80 per cent recycled material across mailing and garment bags; and reducing operational carbon emissions per order by 45 per cent from FY16 to FY20.

The new plan by the company was formulated through an extensive and collaborative process, which included detailed stakeholder engagement, benchmarking against competitors, reviews of anticipated regulatory changes and a review of the progress achieved so far. The plan is also based on extensive consumer insight which has shown increasing demand for more choice in sustainable shopping.

"We are pleased to announce our FWI 2030 programme and stretching ambitions. Achieving these will make us a Net Zero business that embraces more circular systems and uses more sustainable and recycled materials in our products and packaging. Our progress will be driven by a more diverse team with equity and inclusion at its heart, leading a business where transparency and human rights remain central to our approach. And, as we continue our journey to becoming a Truly Global Retailer, our new goals will ensure that we do so sustainably and responsibly,” said Nick Beighton, CEO of ASOS.

ALCHEMPro News Desk (KD)

Get Free Weekly Market Insights Newsletter

Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!