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Under Armour under pressure

14 Aug '25
3 min read
Under Armour under pressure
Under Armour under pressure

Insights

  • Brand expects **0** per cent fall in operating income year-on-year.
  • Goods sourced from Indonesia and Vietnam become problematic.
  • Stock reduction remains core to turnaround strategy.
  • Tariffs hit brands with outsourcing differently, says CEO.
  • Q1 revenue fell * per cent to $*. * bn, while Q2 sales are projected to drop *–* per cent, with EPS far below forecasts.

The Baltimore, Maryland-headquartered American sportswear maker has adjusted its anticipated operating income for its **** financial year to roughly half of last year’s level, sending shares down as much as ** per cent to $*.** in early trading on August *, after it issued a weaker-than-expected outlook.

First quarter

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