US' Banana Republic launches Banana Republic Archive

This Fall, Banana Republic unveils Banana Republic Archive, a new destination celebrating the brand's most iconic vintage pieces from the '70s, '80s, and '90s. Featuring limited-edition drops and immersive storytelling, Banana Republic Archive debuts alongside Abandoned Republic, a digital collection of catalogs and memorabilia built for lifelong fans and curious newcomers alike.

"Banana Republic Archive reintroduces the spirit of adventure and craftsmanship that has defined us from the start. As a heritage brand, we celebrate one-of-a-kind pieces that let consumers express themselves, resurfacing timeless favorites that can be styled for today." – Meena Anvary, Head of Marketing, Banana Republic

At a time when luxury is measured by purpose, craftsmanship, and stories, Banana Republic revisits its archives to spotlight silhouettes and details that remain timeless today. From aviator jackets and utility vests to cargo pants and linen shirts, Archive pieces underscore the adventurous spirit that has defined the brand since its founding in 1978 by journalist Mel Ziegler and illustrator Patricia Ziegler.

Launch Capsule Curated by Marcus Allen

Banana Republic Archive launches with a curated capsule by Marcus Allen, New York-based stylist, creative director, and founder of The Society Archive. Longtime champion of Banana Republic's legacy, Allen brings a storyteller's lens to the collection, framing garments as heirlooms that are rare, storied, and timeless.

The capsule features 70 hand-curated vintage pieces, including standouts like a Leather Aviator Jacket, 1992 Yellow Raincoat, Stone Irish Linen Shirt, and Denim Jumpsuit, alongside cargo vests, puffer vests, plaid flannel shirts, distressed tees, and utility pants.

"For me, vintage clothing is more about nostalgia, storytelling, and quality. This collection is about bringing those ideas forward with intention. Working with Banana Republic has allowed me to fuse iconic pieces from their archive with other interesting finds that represent a sense of place, permanence, and personal expression." – Marcus Allen, Founder of The Society Archive

Available beginning September 25 at bananarepublic.gap.com and select stores, the capsule reflects Banana Republic's commitment to authentic collaborations and honoring its heritage.

Preserving the Brand's Creative Legacy

To deepen the storytelling, Banana Republic also announces the acquisition of Abandoned Republic, the fan-built archive curated by passionate archivist Robyn Adams. A digital trove of illustrated catalogs, witty copywriting, and original store imagery, the site will remain intact as part of Banana Republic Archive.

"Abandoned Republic began as a tribute to Banana Republic's origin story. It is about honoring the stories, craft, and adventurous spirit that shaped the brand and allows us to share them with a new generation of curious minds. We acquired this site in recognition and appreciation of the remarkable work of its passionate archivists, ensuring their dedication continues to inspire and engage a broader community." – Meena Anvary, Head of Marketing, Banana Republic

"I'm a collector at heart and I love the idea of building a community around a shared passion. The archive lets us hold on to what made Banana Republic special while opening the door for new fans to discover it. Turning catalogs, tags, and well-worn seams into living history keeps the brand's heritage present and relevant." – Robyn Adams, Founder of Abandoned Republic

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (HU)