Morant’s hands-on creative approach shows up in several design elements, including personal, handwritten notes across the colourways. The details acknowledge his family, friends and community, who have affectionately become known as Team Morant, the company said in a press release.
The midfoot lockdown system provides a secure and snug fit, allowing athletes to quickly change direction while on the court. The forefoot Nike Air Zoom bag helps give a quick, explosive sensation underfoot. The raised sidewall guardrail helps support take-off and landing on two feet, combined with a raised cushioned foam collar and zonal cushioning for additional ankle support. Nike designers also collaborated with Morant to create a signature light blue colour, speaking to the blue-collar mentality that fuels him in everything he does.
Joining Nike Basketball’s Jump portfolio, the Nike Ja 1 will be the most affordable Nike Basketball Signature footwear on the market, providing an accessible footwear option for all players and communities.
ALCHEMPro News Desk (GK)
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