The first-generation shoes were remade into components for the second generation of FutureCraft Loop. The second-generation running shoes will be given to the same 200 beta testers who returned their first-generation shoes.
Like its predecessor the second-generation shoe is a 100 per cent recyclable performance running shoe. It is created using a mix of raw materials and recycled components of the first-generation shoe.
Adidas is currently exploring infrastructure for product bring-back and recycling, with partners, governments and regulatory bodies, before commercial launch of the FutureCraft Loop targeted for Spring Summer 2021. The launch of Infinite Play in the UK represents a vision for how Loop shoes could be returned and is an important step to understanding how consumers choose to recycle.
ALCHEMPro News Desk (PC)
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