C&A Foundation, Fashion for Good to reimagine fashion

Fashion for Good enables the industry to embrace innovation and change its business models, promoting the five essential 'Goods' of a new, transformed fashion industry - Good Materials, Good Economy, Good Energy, Good Water, and Good Lives. Created with an initial grant from founding partner C&A Foundation, Fashion for Good is a global initiative that brings the industry players together to reimagine how fashion is designed, made, used and reused.

"C&A Foundation is here to transform the fashion industry, and we recognise that to do this we need to completely change mindsets. That is why we founded Fashion for Good. It aims to inform a new way of thinking and at the same time nurture and embed innovations that can bring crucial change. This kind of transformation can only be done with others, so today we are calling for brands, manufacturers, funders and innovators to join us and work together to realise our shared vision," said Leslie Johnston, executive director of C&A Foundation.

"As a leading fashion retailer, we joined forces with Fashion for Good to bring collaboration around circularity to our supply chain. Our first proof point in this partnership was to develop a garment that exceeds all current levels of sustainability - demonstrating that it can be done", said Jeffrey Hogue, chief sustainability officer of C&A and C&A Foundation board member. "We want to democratise our approach by sharing our learning with the industry through Fashion for Good to encourage other brands to join this holistic approach to designing products for their next life."

ALCHEMPro News Desk – India