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Clovia and Respun launch India's first bra recycling initiative

Insights

• A bra's complex construction involves over ** separate components.
• Promoting sustainable fashion at scale, Clovia has launched India's first bra recycling initiative, BYOB, in partnership with Respun.
• Respun removes underwires, hooks and strap rings before shredding the remaining fabrics.
• Retail discounts on new products will encourage sustainable disposal.