Based in Seattle, REI is a leading outdoor retailer for top gear and apparel. The co-op’s Root award was created in 2016 to celebrate the gritty, below the surface determination that drives sustainability innovation in the outdoor industry.
The OutDry Extreme ECO is a high-performance environmentally friendly rain jacket, made from 21 recycled plastic bottles. ECO jacket is a sustainable waterproof breathable solution for extreme conditions.
“Sustainability is a core value for REI and our members. We have a unique opportunity to recognise sustainable product breakthroughs and to scale how these breakthroughs impact the broader outdoor industry… We applaud Columbia for taking a scientific life-cycle based approach to designing a classic outdoor product—the rain shell—and creating a breakthrough in sustainability performance,” said Vik Sahney, REI’s divisional vice president of sustainability. (RR)
ALCHEMPro News Desk – India
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