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H&M launches One/Second/Suit sustainable rental service in US

17 May '21
1 min read
Pic: H&M
Pic: H&M

Global fashion brand H&M has launched One/Second/Suit, a new sustainable initiative in the US to help open more doors and boost confidence in job interviews. It is H&M's first rental programme in the country, which includes a free, 24-hour suit rental service, allowing anyone attending a job interview to make a powerful first impression.

By renting and not buying a suit, interviewing in the One/Second/Suit is a sustainable alternative and conscious decision, the company said in a press release.

"Job interviews can be a nerve-wracking experience. But we believe nothing should hold you back. Least of all what you wear," said Sara Spännar, head of marketing & communications H&M. "The One/Second/Suit is ready-to-wear confidence. A signal to the world and a reminder to yourself that you've got what it takes."

Through this programme, people can rent an H&M suit, completely free, for 24 hours. It was also launched in the UK last month and will run for a test period of 3 months.

The initiative was launched with a evocative film by critically acclaimed director Mark Romanek.

ALCHEMPro News Desk (KD)

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