India's R|Elan unveils earth tee 7.0 for World Environment Day

This year’s Earth Tee is crafted from R|Elan GreenGold fabric, created entirely by recycling PET bottles collected at Lakmé Fashion Week 2025, held at Mumbai’s Jio World Convention Centre. By giving waste a new life, R|Elan continues to lead the charge in circular fashion and environmental responsibility.

In a groundbreaking move, The Earth Tee will be available for public purchase for the first time, responding to growing demand from environmentally conscious individuals. The Earth Tee can be procured exclusively from SankalpTaru Foundation, a leading environmental NGO. For every Earth Tee procured, SankalpTaru will plant three trees—making this not just a garment, but a catalyst for reforestation and climate action. The entire proceeds from the Earth Tee will be utilized by SankalpTaru Foundation to support tree plantation initiatives.

Further enhancing its green impact, the packaging of Earth Tee 7.0 is designed for reuse as a plant container, while the tags and wrappers are embedded with seeds that can be sown directly into soil — ensuring that every part of this product contributes to a greener India.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)