Guided by Diesel's creative director Glenn Martens, the Diesel Loves programme is set to challenge traditional concepts of brand collaborations. The initiative seeks to harness collective creativity to address the critical issue of overproduction in the fashion industry, Diesel said in a LinkedIn post.
Each Diesel Loves collection will showcase a unique approach to sustainable fashion. Diesel plans to offer its unsold stock to a joint creative team, inviting its brand collaborators to contribute similarly. The result will be a limited-edition capsule collection, equally representing both brands, crafted entirely from existing materials.
Diesel has committed to donating 100 per cent of its profits from the Diesel Loves programme to the UNHCR Italia, Agenzia ONU per i Rifugiati, through the OTB Foundation. The OTB Foundation is the philanthropic wing of Diesel's parent company, actively collaborating with UNHCR Italia on various global projects.
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