The RealReal, Stella McCartney extend partnership

Stella shoppers who consign with The RealReal receive an immediate $100 store credit to shop at Stella retail stores or online. The partnership has yielded strong results year over year, with The RealReal consignors of Stella McCartney items increasing by 65 per cent and the number of Stella McCartney items consigned increasing by 74 percent.

"Moving from reducing our negative environmental impact to making a positive impact requires all of us to change our mindset and leverage solutions that will make fashion circular and eliminate waste. The partnership with The RealReal created an easy and impactful solution for our customers to participate in a circular economy. We look forward to growing the partnership in 2019," stated Stella McCartney, founder and creative director.

"The success of this innovative partnership between The RealReal and Stella McCartney shows the exciting opportunities to create a thriving fashion industry, where the clothes we love never become waste," said Francois Souchet, lead, Make Fashion Circular, Ellen MacArthur Foundation.

Stella McCartney is a pioneer of countless sustainable fashion innovations since starting her namesake brand 17 years ago. The recognition by the designer of consignment as a critical piece of the circular economy has brought attention to its importance across the industry. By buying Stella McCartney and consigining with The RealReal, consumers are helping the planet by keeping well-made, sustainably manufactured items out of landfills. Through its consignment of authenticated, luxury women's fashion alone, The RealReal has offset the energy and greenhouse gases equivalent to 65 million car miles. (RR)

ALCHEMPro News Desk – India