US brand Guess partners with Homeboy to launch in-store recycling

Through this partnership with Guess, Homeboy Recycling is launching a new category of services within the textile and apparel sector.

The Guess recycling programme is available to customers at all Guess, Guess Factory, Accessories and Marciano stores across the US. Customers can bring in 5+ clothing items of any brand to any Guess store and receive a 15 per cent discount on their next full-priced qualifying purchase. Items will then be sent to Homeboy Recycling to be sorted and processed for repair and resale, upcycling and recycling, the two companies said in a media release.

“Our partnership with Homeboy Recycling creates a pathway toward the development of more sustainable products. This initiative represents another strong step toward our VISION Guess commitment to develop more circular business models. The Guess partnership with Homeboy Recycling creates economic opportunities for our Los Angeles community and offers a solution for apparel and textile waste,” said Carlos Alberini, CEO, Guess, Inc.

“For Homeboy Recycling, our focus is to develop businesses that create jobs and meaningful training opportunities in our community. After careful research and a pilot programme with Guess, Homeboy Recycling is thrilled to announce this new line of business. We learned that this type of programme is aligned with the skill set of our workforce and fills a significant need for industry. We look forward to continuing this partnership and working with the industry to address textile waste,” said Chris Zwicke, CEO, Homeboy Recycling.

ALCHEMPro News Desk (KD)