US' Pacsun and ThredUP RaaS launch a 360-resale retail programme

Pacsun leveraged ThredUP’s Resale-as-a-Service (RaaS) to build a white-labelled resale channel, including a digital shop, clean out programme and cash out offerings for its customers. Pacsun is one of the world’s leading youth retailers, delivering customised, scalable resale experiences to their customers through ThredUP’s RaaS, the company said in a press release.

Pre-Loved Pac includes three resale elements that promote circular fashion – a cleanout programme, cash-out incentives and a resale shop on Pacsun’s website. All elements encourage customers to rotate their wardrobe sustainably, buy second-hand and receive credit to repeat the process. ThredUP Clean Out Kits, available on Pacsun.com today, can be filled with women’s and kids’ apparel, shoes and accessories from any brand and are shipped to ThredUP for free using a prepaid shipping label. The customer gets paid for their re-sellable items in the form of a Pacsun gift card. Additionally, any ThredUP seller can now turn ThredUP credit into Pacsun credit, with a value that is 10 per cent higher than the cash payment option.

“At Pacsun, we are committed to digital innovation and delivering services that our customers will love and use. Our community already embraced sustainable fashion, and we wanted to incorporate that into our brand experience. When we learned about ThredUP’s RaaS offering, we thought it would be a great fit. By leveraging ThredUP’s proprietary technology, we were able to get our resale programme up and running quickly, bringing value to our customers while also reducing our carbon footprint,” Mimi Ruiz, vice president of e-commerce at Pacsun, said in a statement.

“Pacsun understands its customers on a deeper level than most brands I’ve worked with. Incorporating resale into its business made sense for multiple reasons but mostly, because it delivers a service that its customers are already tapping into. With Pacsun’s Gen Z customer-base, resale is not only an ideal fit for the company’s demographic but it is also an untapped growth channel for the business,” James Reinhart, CEO of ThredUP, said.

ALCHEMPro News Desk (GK)