Home breadcru News breadcru Sustainability breadcru US Polo Assn launches USPA Life sustainability programme on Earth Day

US Polo Assn launches USPA Life sustainability programme on Earth Day

21 Apr '21
2 min read
Pic: USPA
Pic: USPA

US Polo Assn, the official brand of the United States Polo Association (USPA), is celebrating Earth Day with the global launch of USPA Life, the brand's sustainability programme, that includes significant global product initiatives. Customers can recognise USPA Life products with new branded hangtags and know the item was made with eco-friendly materials.

With some 1,100 locations across 180 countries, US Polo Assn's long-term commitment to the improvement of the environment with USPA Life will make a meaningful impact over time, said the company in a press release. This next generation of sustainable products is part of its Spring 2021 Collection.

Sustainable USPA Life products such as polo shirts and apparel made from high-quality recycled yarns and Better Cotton Initiative (BCI) sustainable cotton as well as denim made from recycled water bottles are now available along with packaging and hangtags produced from recycled materials, the release said.

"US Polo Assn has been working on sustainable fashion for several years and the launch of the USPA Life initiative is yet another step in our global sustainability journey. Most recently, we have taken a more global and holistic approach by engaging our partners around the world and working on longer-term sustainability practices and goals," said J Michael Prince, president and CEO of USPA Global Licensing, which manages the multi-billion-dollar US Polo Assn brand.

"We want our customers across 180 countries who enjoy our collections to feel positive wearing our products, recognising our brand contribution to this very important global initiative. Great brands and their consumers can all play a part in improving our global environmental footprint," added Prince.

Earth Day is celebrated annually on April 22 to demonstrate support for environmental protection and to raise broad awareness about climate change and global warming.

ALCHEMPro News Desk (KD)

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