Cradle to Cradle certification is the global standard for products that are safe, circular, and responsibly made. Every component of the sweater will be certified, from the cashmere fibre to its rich dyes, and iconic label made with organic cotton. Consumers will have the option of recirculating their sweater for its next use through a cashmere recycling programme. Ralph Lauren’s C2C Certified Cashmere sweater will be available later this year, the company said in a statement.
“At Ralph Lauren, we have always believed in creating things that last— that never go out of style,” said Katie Ioanilli, chief global impact & communications officer. “Today, as we unveil our Live On promise and Timeless by Design approach, we are embracing Ralph’s vision of timelessness more deeply and boldly than ever before.”
The Ralph Lauren Live On promise builds on the Company’s existing circularity strategy and is supported by three foundational pillars that guide initial goals: Design for Circularity; Enable Circular Consumer Experiences; and Advance the Circular Economy.
Ralph Lauren has committed to designing its products according to circular principles by 2025, including a goal to make five iconic products C2C Certified. In addition, the company will offer high quality products made with 100 per cent recycled cotton. It has committed to extend the life of its products by piloting ways for its consumers to rent, repair, and recirculate Ralph Lauren products by 2025, in select top cities. Additionally, by 2025, Ralph Lauren will also invest in scaling regenerative practices – such as the US Regenerative Cotton Fund – and innovative technologies like Natural Fiber Welding, a leading sustainable material science startup that is scaling a new industry standard for natural fibre recycling.
The Live On promise was developed as part of Ralph Lauren’s evolved Global Citizenship & Sustainability strategy, Timeless by Design, which is underpinned by its work to: Create with Intent, Protect the Environment and Champion Better Lives. Through Timeless by Design, Ralph Lauren will take its philosophy of creating enduring products that are meant to be loved and worn for generations and apply it across the value chain – from how the company values the environment and champions the communities it serves from inspiration to manufacture, sale and every use and re-use across generations.
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