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Austria's apparel imports fall 11.9%; basics show resilience

The trousers and shorts category contributed $***.** million (**.** per cent) to total imports, marginally down from $*,***.** million (**.** per cent) in January–July ****, showing resilience as consumers continue to favour essential wardrobe staples despite the overall downturn, according to sourcing intelligence tool TexPro.

Trousers and shorts remain Austria’s leading apparel import category, maintaining roughly one-fourth of total imports despite value declines. This stability suggests consumers are prioritising practical, trans-seasonal garments that offer longevity and value for money, while categories such as dresses and jerseys saw sharper contractions. Retailers appear to be shifting towards versatile, all-season assortments to manage stock risks in a slower fashion cycle.