OptiTex's distributor Zünd Benelux launched a massive marketing campaign with an impressive Open House event held in Holland. Many companies participated at the event, including existing OptiTex clients and many of Lectra and Investronica current customers who were actively looking into exchanging their systems for more advanced and streamlined technology.
The Open House was an immediate success with few companies signing up to purchase the OptiTex software on site while others expressing their will to move forward with their orders.
OptiTex European operations' massive marketing effort during 2005 resulted in 70 percent increase in sales in the region. OptiTex worldwide sales increased in about 30 percent.
But not only sales were at a peak during 2005, OptiTex ranked impressively high within the top 10 list of CAD/CAM companies in an independent and intensive industry-wide survey that was conducted by Apparel Magazine of the US.
This survey further proves how OptiTex's size, marketing strategy and positioning wins high respect in Customer Support, technological expertise and knowledge of the industry, long term vision, ROI and much more.
As a culmination of all the extensive work, a large Sales Meeting Event was held just prior to the IMB 2006 Show. During this company-wide event, OptiTex's sales-force, and technical team along with OptiTex's distributors from all around the globe worked on developing strategies, plan marketing activities and join forces in moving to the future.
marketing@alchempro.com
