Action sports brand ANIMAL to install Geac's integrated Design-to-Retail solution
24 Jun '05
3 min read
Quest PLM and SellIT come from RunTime, Geac's specialist division serving the apparel and footwear industry. Third-party products will also be provided as part of the integrated solution, including the WinTill retail suite and Indigo Software's fully interactive warehousing software. The implementation commenced in May and is expected to be completed in January 2006.
Animal started operations in 1987 with the production of sports watches for surfers. Now the Animal range incorporates clothing, watches, eyewear, footwear, luggage and accessories, and is currently sold through Animal's own branded stores and other retail outlets such as Free Spirit. Animal's decision to buy the Geac solution was inspired by its aggressive growth program, which is expected to see an increase from five to 15 Animal-owned and branded stores by the end of 2006.
Richard Tape, General Manager for Animal, said, “Although we evaluated a range of ERP and retail software specialists, Geac was the only supplier able to provide us with a complete 'end-to-end' solution that is tightly integrated. The product design and development software is expected to substantially reduce our product 'time to market.' We'll use this PLM software to manage product concept, design, production, distribution and logistics worldwide.”
Another major reason Animal chose the Geac solution was the tight integration between the back office operational systems and WinTill's specialist retail , design, production, distribution and logistics worldwide.”
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