Softimage creates realistic 3D models for My Virtual
06 Aug '07
3 min read
Avid Technology Inc announced that My Virtual Model Inc (Montreal, Canada) has recently switched its 3D software technology to SOFTIMAGE|XSI, enabling its customers to offer new interactive marketing techniques in the online retail apparel and fashion, home decor, weight loss, and entertainment industries.
SOFTIMAGE|XSI software, developed by Avid's Softimage Co. subsidiary, offers advanced 3D modeling, animation and rendering software for design, games, film and television.
My Virtual Model chose to replace its Maya software with SOFTIMAGE|XSI software to further develop the wide range of realistic 3D character and product models for its customers, who offer unique 'try-before-purchase' online experiences as part of their customer retention strategies.
Since 1997, My Virtual Model has pioneered core technology like the My Virtual Model Dressing Room, which allows customers to build highly accurate 3D models for online apparel and product visualization.
The company recently introduced an advertising-based concept application: Brand Me—I am the Brand, that allows customers to mix and match products from different companies on publisher sites like iVillage, Marie Claire, Ladies Home Journal, Glamour and Branchez-Vous(Quebec).
On those sites, customers can post their 3D virtual models on blog pages to rate clothes and outfit pairings from different retail vendors.
“We chose to switch our 3D character animation software because we are growing our product offerings at My Virtual Model, and Softimage XSI software scales to meet our needs. Our in-house artists prefer the XSI user interface, and creating photorealistic models in a real-time 3D Web pipeline is crucial to our success,” said Louise Guay, President and Founder, My Virtual Model Inc.
marketing@alchempro.com
