'Natural Elegance' from Carpets of Kidderminster is a highly sophisticated range of carpets styled to satisfy the most discerning requirements of elegant taste.
Seven plain colours and seven heather colours have been carefully selected to give a classical range of shades across the brown to beige to cream to off-white spectrum.
The marketing of this product range has had serious consideration, it is aimed at the luxury market and the marketing imagery has an almost stately style of quiet discernment about it.
At 65 oz per sq yard, it is certainly a quality purchase but it is marketed at a very affordable price. The new displays and apron POS has been created with the assistance of the BWMB marketing design team and feature a very stylish 'fine art' look.
Carpets of Kidderminster have spent the last twelve months developing this product and it will be their first new retail range since 2006. They have a long history of choosing very good quality wool for their carpets.
British Wool is a core fibre of this range bringing to the floor, the resilience and durability that Carpets of Kidderminster consider to be more important than saving money by using less expensive pile yarns.
Roger Rowe of Carpets of Kidderminster commented; "This is very much a quality standard carpet for the top end of the market. We have not compromised the product in any way and it will be a great addition to the Carpets of Kidderminster ranges and a true reflection of our high standards.
"We are aiming to appeal to the consumer who wants to feel that they are treating themselves to something a little special and we feel confident that this product will appeal to that market very well."
'Natural Elegance' is available in both 4 and 5 metre widths and carpet samples are with representatives now.
British Wool Marketing Board(BWMB)
marketing@alchempro.com
