Austria–UAE duo Borealis & Borouge introduce new global brand Recleo

The Recleo brand complements the Borcycle M portfolio of premium mechanically recycled polyolefins, which are based exclusively on post-consumer waste, and designed for the most demanding applications. Together, the two brands enable Borealis and Borouge to deliver high-quality circular solutions across the full spectrum of customer needs.

Grades in the Recleo portfolio are made from verified PIR and PCR plastic waste streams, helping customers reduce carbon footprints and meet ambitious sustainability targets by keeping valuable raw materials in the cycle.

Recleo also supports compliance with evolving regulatory requirements, including upcoming targets in the new EU End-of-Life Vehicle Regulation (ELVR) and the Packaging and Packaging Waste Regulation (PPWR). Many grades in the portfolio are RecyClass certified and produced in accordance with the IATF 16949 quality management standard.

“With Recleo, we are reorganizing an important part of our mechanically recycled portfolio that is highly relevant to our customers. It unites our fit-for-purpose mechanically recycled grades into a global portfolio and makes sustainability affordable in all applications. With our Borcycle M brand, we will continue to serve the most demanding premium applications,” explains Dirk Langhammer, Borealis VP Circular Economy Solutions. “This makes our offering clearer and easier to navigate, helping customers choose the solutions that best meet their needs.”

Recleo is available worldwide, providing customers with security of supply and consistent quality wherever they operate. Supported by the companies’ global network and decades of polymer expertise, Recleo ensures quality and reliability across major markets. Recleo is a perfect match in combination with the full Borealis and Borouge virgin PO portfolio to increase recycling content and enhance circularity in consumer solutions. Customers and the industry value chain profit from the synergetic application in all kinds of processing technologies, especially in film and other extrusion technologies. Recleo enables the reuse of end-of-life plastics through certified mechanical recycling, keeping valuable resources in circulation and supporting the reduction of virgin feedstocks use.

“Recleo expands customer access to certified recycled materials at scale,” says Youssef Taha, Senior Vice President, Marketing and Innovation, Borouge. “By consolidating our recycled portfolio under one brand, we help customers integrate circular materials more easily into existing production systems.”

The new brand of circular polyolefin solutions is designed to meet the growing demand for recycled content, aligned with emerging regulations and fulfilling brand-owner sustainability targets. Recleo complements Borealis and Borouge’s virgin portfolio by offering a one-stop-shop shop of cost-effective solutions, making it an ideal choice for customers to achieve their circularity goals without compromising on quality or reliability.

This brand launch reflects Borealis and Borouge’s joint commitment to reinventing essentials for sustainable living. By making recycled materials available to customers worldwide, the two companies are helping to build a circular future.

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ALCHEMPro News Desk (MS)