“The retail market in India is valued at $748 billion and is expected to grow at CAGR of 9.5 per cent to $1,077 billion in 2025. Some of the key reasons for the growth of the casualwear market in India include changing lifestyle, rising disposable income, workplace dress code evolution, rapid urbanisation, comfort, and versatility. As the growth of the casualwear segment is expected to be above average, one can see a lot of brands offering semi-casual and casual ranges,” he told F2F.
The pandemic has further influenced consumer behaviour, leading to a casualisation of wardrobes, the rise of athleisure, and an emphasis on sustainability and ethical fashion, observed Sandwar.
Conscious consumerism has gained momentum, with more people choosing eco-friendly and ethically produced apparel. The pandemic has also accelerated e-commerce and online shopping trends, which are likely to persist for convenience and safety reasons. Furthermore, the shift towards remote work has driven the demand for comfortable work-from-home attire, such as loungewear suitable for virtual meetings, he added.
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ALCHEMPro News Desk (NB)
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