Lingerie perceived more as an outerwear item now

In an interview to Fibre2Fashion, Mohamed said with the shift in lifestyle, global markets have led to a change in demand adding more categories to lingerie. Bandeau, sports bras and camisoles with bra pads are simple examples of such diversification. Consumers are also moving into pasties, silicon cover and backless bra, he said.

New brands and functional products with good aesthetics and affordable price, influence of social media and online sales, and the demand for new product categories as a result of fitness and lifestyle concerns are the top three drivers in the lingerie business, he added. (DS)

For the full interview, please click here.

ALCHEMPro News Desk – India