LuxeYard, a luxury home furnishings and decor flash sale site, announced its expansion into the fashion apparel sector with the launch of LuxeStyle, where members can receive discounts as high as 70 percent on both popular and one-of-a-kind items.
LuxeStyle will offer a wide range of women's apparel, including shoes, handbags, accessories and well-known designer brands in the fashion apparel market including gorgeous vintage couture pieces by Hermes, Chanel, Gucci, Lanvin, and Oscar de la Renta.
Additionally, the innovative website brings the best deals and the hippest apparel from up-and-coming designers including Velvet, Michael Starr, Mr. Kate, Maggie Ward, Frankie B. Yoyo Yeung, Isabel Lu, Woodley, Sydney Evan jewelry, Petro Zillia, Friendship and Love & Peace (Nicole Murphy jewelry).
LuxeStyle's veteran team of industry style experts and buyers will take a curated approach to the flash sale site. Members can expect a fashion point of view, much like what she experiences upon entering a boutique store.
"The addition of LuxeStyle immediately doubles our available merchandise and gives our style-conscious members access to the best of both home decor and fashion," said Braden Richter, CEO of LuxeYard. "We are also very lucky to launch with the fashion design and merchandising expertise of Daniella Clarke and her seasoned buying team."
LuxeStyle has also recruited several fashion Trendsetters to share their picks and opinions of the products they love, including: Giuliana Rancic (TV Personality for E!), Jamie Chung (Hangover 2), Lindsay Albanese (Style Expert), Bruno Schiavi (President and Founder of Jupi Corporation), Rachel Zalis (TV Host for Today Show and E!), Nony Tochterman (Founder and Designer of Petro Zillia), Constance Zimmer (Actress/House of Cards), (Jorge Perez), Fashion Photographer and Producer of Double Exposure on Bravo TV), Courtney Capretta (Fashion Designer for Capretta), Carly Steel (Host on the TV Guide Channel), Debbie Matenopolous (TV Host for The View and Insider) and Allison Melnick (Fashionista and TV Reality Star).
LuxeStyle members also play an integral part in the process. Through its Concierge Service, members can post photos and share items they would like to own, and the LuxeStyle buying team will source those products, or similar products, offering them on the site at a fraction of the retail price.
"We are taking a fresh approach to the flash sale model with our curated approach," explains Daniella Clarke, founder of Frankie B. Jeans and consultant to LuxeStyle. "The combination of our expert buyers, popular Trendsetters and the LuxeStyle community will result in the very best items that reflect our members' unique and ever-changing palettes."
LuxeStyle plans to expand to men's and children's apparel in 2012.
LuxeYard is a members-only flash sale site for luxury home furnishings, decor and fashion that offers access to unique products sourced by a seasoned team of buyers at a fraction of retail prices.
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