PUMA's North American market entry via ATA Inc acquisition
09 Feb '06
2 min read
Sportlifestyle firm PUMA announces the full acquisition of ATA Inc based in Montreal, Quebec. ATA Inc which is owned by ATA Holding, is the current licensee of the brand's apparel, footwear and accessories in Canada and has been distributing PUMA products since July 2000.
This acquisition underlines the tremendous growth and expansion of PUMA in the North American marketplace and will propel the PUMA brand as the global Sportlifestyle company accelerates its regional expansion at the start of phase IV of its long-term company development plan. The acquisition will take place retrospectively as of January 1st.
ATA Inc has shown remarkable expertise and knowledge of their local market and has established PUMA as a viable presence in the Canadian retail marketplace.
Their understanding of PUMA has proven successful through ATA's commitment to the brand's distribution strategy and the strength of the reputation and relationships they have established throughout the company's 32-year history in the Canadian sporting goods industry.
Since licensing the brand in July 2000, ATA Inc has achieved solid sales growth throughout 22 consecutive quarters. The acquisition of ATA Inc by PUMA will further secure the relationships ATA Inc has built and take full advantage of all the resources of PUMA.
Jochen Zeitz, CEO and Chairman of PUMA AG: “As a licensee and distributor, ATA Inc has exceeded our expectations and has grown to be a valued and respected partner. PUMA has always been proud of our relationship with ATA as they have helped drive brand desirability in the Canadian marketplace. This business venture builds upon the success demonstrated by PUMA North America and will lead to new and exciting opportunities in Canada.”
marketing@alchempro.com
